I try to use only V Power of BP Ultimate diesels, largely based on my experience of super unleaded being better on my 4.4 petrol 322 (about 10% better mpg so covering the extra cost and noticeably better performance). I have hardly used ordinary diesel, but when I have (Scottish islands/northwest where no super diesel available) the mpg seemed to be poorer, though stop-start driving on single track roads there may have been a factor too.
My handbook recommends "high quality" fuel for towing, which suggests that there is a difference in performance between fuels.
I am aware of instances of supermarket diesel sludging in the very cold winter we had 5 or so years ago, when other suppliers' diesel did not.
There's a recent thread on this topic on the 405 section too. Only Range Rovers since 1988
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