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neo



Member Since: 23 Aug 2009
Location: Trapped in the Matrix
Posts: 87

England 2013 Range Rover Vogue SDV8 Santorini Black

Indeed, well said - it is always about the cost to change unless you are buying outright.

Dealers do have sales targets to hit, longer in the month or quarter, the more receptive they might be Wink


Lookers Park Royal wrote:
XXXAngelXXX wrote:
@IT LAD: I know that they are very nice @ Looker's i have meet them twice in London and Gaydon Wink


Thanks Angel........ and you're not a bad bloke either!!! Wink

With regard to margins, there is no hard and fast rule as to what a dealer can 'knock off'. It's a fairly competitive market at the moment, therefore dealers can't afford to be too greedy with the margins that are put across the cars as they are likely to price themselves out of the market as far as the internet is concerned.

In addition, if the vehicle has been taken in part-exchange then it may well be that they had to give the previous owver strong money for it and are looking for a quick small profit to move the car on. On the flip side, sometimes a dealer is able to underwrite a vehicle in the trade (say from a BMW dealer) and buy it cheaply, have a decent margin and therefore afford to give the next buyer a good chunk off.

It really depends on the specific vehicle. What I would say is..... if a buyer gives commitment that they are in the dealership to buy the car (not just discuss figures) then the dealer will not let you go until they are down to their very lowest figure. Always ask to speak to the Manager as generally the Sales Executive will not have the authority required to do a deal.

Used cars are moving so quickly at the moment that you really need to be able to say "here is my card number for a deposit" if you want to get the best out of the dealer. It is also sometimes a case of where the dealer is against his budget and how the months orders are progressing. If he is having a good month then he may bot be so keen, whereas if he's missed a few deals then he may just do a deal out of principle!

I appreciate that this doesn't really answer the question, however there isn't really an exact answer to give. What I will say is that it's generally a case of £100's as opposed to £1000's and that you should not be confused by the smoke and mirrors of the PX valuation...... look at the cost to change only.

James Thumbs Up

Post #25474 13th Aug 2010 2:13pm
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