Home > General (L460 2022) > Press reviews |
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KurtVerbose Member Since: 08 Aug 2010 Location: Les Arses Posts: 5848 |
Another review where they just trot out the manufacturers spec rather than reviewing the car. |
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29th Apr 2022 5:07am |
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CS Member Since: 14 Apr 2015 Location: Edinburgh Posts: 1374 |
Having watched several of these reviews it is noticeable that most of the driving footage is identical, and presumably provided to all participants in the press launch by LR. It does not feature the presenter, but a LR driver. The presenters are generally seen talking in front of a stationary car or driving briefly on road. They are a waste of time for anyone wanting a proper impression of what the car is like. Only Range Rovers since 1988 |
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30th Apr 2022 1:07pm |
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BigFiat Member Since: 08 Apr 2022 Location: Surrey Posts: 56 |
I just think Land Rover have completely balls up the launch. Their choice of reviewers and orchestration is just rubbish. If I communicated a new product in my business in this way, I would be staring a bankruptcy and rightly so. Never has the phrase “high handed and arrogant” never been more apt. I’ve driven it, it’s a great product but it’s a great product despite their pr, marketing, and senior management. I’m sure if they figure out who I am I will suffer for these comments, but for goodness sake, “snatching defeat from the jaws of victory” is just the right phrase for the leadership team! |
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30th Apr 2022 2:09pm |
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Crocs Member Since: 29 Jan 2022 Location: Ayrshire Posts: 108 |
You've mentioned this a couple of times. And yet, order book is oversubscribed and first cars are selling at a premium. I wish I had some of that marketing! |
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30th Apr 2022 4:23pm |
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BigFiat Member Since: 08 Apr 2022 Location: Surrey Posts: 56 |
Yup, I’ve said it twice this afternoon, correct. Apologies. Yes Land Rover are completely over subscribed on an amazing product (I think I said that) …my deposit was placed in June last year. I’m waiting patiently. My complaint has been poor moms, pr and a poor set of misrepresentations on their configurator. Is that not allowed on this forum? |
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30th Apr 2022 4:32pm |
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Crocs Member Since: 29 Jan 2022 Location: Ayrshire Posts: 108 |
Of course it’s allowed. And I’m allowed a different view. |
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30th Apr 2022 4:52pm |
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BigFiat Member Since: 08 Apr 2022 Location: Surrey Posts: 56 |
D’accord random internet person |
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30th Apr 2022 4:55pm |
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BigFiat Member Since: 08 Apr 2022 Location: Surrey Posts: 56 |
…..that said if you’re up for it, can you explain how the comms, pr and configurator have been executed by Land Rover on a 130k plus product has been to your satisfaction? Genuinely curious. Where do you live where such low hurdling is so acceptable? Which reviews have you found independent? Do you find the configurator a genuine representation of the real life pictures (scarce as they have been): I apologise for derailing the thread |
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30th Apr 2022 5:08pm |
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Merchy Member Since: 14 Feb 2021 Location: North Wales Posts: 1181 |
Whilst I am one of the many who are not in a position to order a new RR, it has been interesting watching the launch / roll out of the L460. At times it appears to have been a badly thought out and poorly implemented process. BUT.....I don't think JLR give two hoots, they know they can easily sell every car they make. Which is a nice position to be in, as far as they are concerned. Some cars and other products will always sell due to the level of desirability they attain, irrespective of many factors such as reliability, customer satisfaction and service etc.
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30th Apr 2022 6:23pm |
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cass Member Since: 12 Oct 2011 Location: northumberland Posts: 732 |
Perhaps this is the work of a marketing genius?
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30th Apr 2022 6:49pm |
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RDR Member Since: 05 Sep 2014 Location: Derbyshire Posts: 278 |
It’s being handled like many car releases I’ve observed recently. This is my take on how it works: Press are given first reviews but must stick to the press pack and avoid personal comments and negative views, they all use the same descriptions and call out the same features as per the press pack. The reviews are then reviewed by landrover and moderated/challenged if necessary. It was the same with the defender you watch one first review you have watched them all. They are also given footage to use in some cases.
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30th Apr 2022 7:12pm |
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BigFiat Member Since: 08 Apr 2022 Location: Surrey Posts: 56 |
I assume you are not up for justifying your position. I waited 24 hrs random internet person. If you are going to go into a wild contrary view, please don’t expect another random internet person to call you out. So from me, it’s an amazing product, I can’t wait for my delivery, but the process is flawed. Do you actually have an order? Or are you sitting in stained underpants warrior mode? BigFiat |
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1st May 2022 3:28pm |
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BigFiat Member Since: 08 Apr 2022 Location: Surrey Posts: 56 |
Repeat post |
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1st May 2022 3:29pm |
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Crocs Member Since: 29 Jan 2022 Location: Ayrshire Posts: 108 |
Sorry M8. I just refuse to be trolled! |
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1st May 2022 4:54pm |
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