Have had one on order since February and getting cold feet. Went to have another look today, and the dealer told me that they have been doing promotions of about 7k to shift some stock. Also said they had paused making them for a little while, back on now.

That's just a starting point. You're hearing of 12.5% discount but others can share what they've achieved.

Very different to even 12 months ago, let alone 2 years.

Two years ago was crazy territory! Long waiting lists and dealerships trying to buy cars off customers on collection day.

I had ordered a new Defender 110 XS at the end of 2019. After numerous new build dates I finally picked it up in 2022. 2 weeks after collection I sold it for £23k more than I had paid for it….

Not looked at the new car market for a while but I guess that things have changed? I would haggle hard!

Jim

10% is easily achieved these days. Gone to a good home: 2011 4.4 TDV8 Vogue SE Buckingham Blue with Ivory and clear glass = "Rory"
2025MY Defender D350 90 in Silicon Silver on coils
1974 Series 3 Lightweight = "Millie"
Many, many other Landies over the years
My preferred specialist: www.glenrands.co.uk
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There are 660 brand new unregistered Range Rovers on Autotrader, 10%+ savings on list for some of them and that’s the advertised price so a starting point for negotiation MY23 Panamera E-Hybrid
MY19 SDV8 Autobiography - Sold

DrRob wrote:

10% is easily achieved these days.

Taggarts in Glasgow have 13 unregistered ones sitting on the forecourt and have had for a few weeks now. 2002 4.6 Vogue SE - Alveston Red with Lightstone Leather
2007 Range Rover Supercharged in Java Black with Ivory Leather
2012 Range Rover 5.0 SC Autobiography in Indus Silver with Jet/Ivory Interior
2012 Range Rover 4.4 TDV8 Autobiography in Baltic Blue with Sand Interior

I had a swift look at autotrader.
For the spec I put in , there were just thirteen cars. Actually about three, just all the various branches of the same retailer offering the same car made it look like 13.

Not swopping as the hit on depreciation is overwhelmingly bad , so saving up for one of the last pure diesel cars in 2029 , assuming I’m still kicking… or unless I change my mind.  Filters are in fact so good that in certain circumstances, when the ambient air is already polluted, a diesel car will tend to extract more particles from the air than it emits. Emissions Analytics worked with........etc etc

He who dies with the most toys wins...

Anyone have any ideas on what I should be aiming for as a discount on an in stock P550e autobiography today?

The BIG discounts are on the Diesels not PheVs but if you are lucky and your dealer needs to hit targets then £15k-£20k is achievable . Back in September this was happening but as far as I know not any longer and £10k is a good discount.