https://www.forbes.com/sites/neilwinton/20...950afc1f70

Grim reading there!

You don't have to be a genius to see how far behind LR is in the electrification field.

I have said for a couple of years now that the LR bubble will be bursting 'soon'. The anecdotal evidence can be seen every day - (LR products are everywhere!!!) but it seems in reality all is not well.

Vacant dealerships coming soon to a town near you? 405 AB exec seats Baltic and Cirrus
93 RR Classic efi

Remember it's easier to get forgiveness than permission!

Gone in order:
4.4 TDV8 SE - gone to a good home
93 Classic hard dash Plymouth Blue
03 L322 Oslo Blue
2000 Disco TD5 ES Epsom Green
98 P38 Rioja Red
89 Classic Cairngorm Brown

By the time they’ve loaded enough batteries into a full fat to give an acceptable range, you’ll need an HGV licence to drive it

Unless they are bought by the likes of VAG or Tesla I just struggle to see how they will achieve electrification.

For Land Rover they should maybe look at a curve ball like the range extender principle. Our first BEV was a BMW I3 REX and a brilliant concept back in 2014. They should also partner with JCB for a hydrogen strategy. MY23 PHEV HSE
MY19 Disco 5 HSE - gone
My16 Disco 4 HSE LUXURY - gone
My12 Disco 4 HSE - gone
MY05 Disco 3 S - gone but not forgotten