Anybody else seen this?

[url] https://www.autoexpress.co.uk/land-rover/r...?amp[/url]

Struggling to see the justification for the price difference above the already punchy SV pricing?? Different colour paints, wheels and leather justify an £80k price difference over a well specced P530 SV??

If they do want to go after Mulliner, they’re going to need to try harder.

"The new “boutique” as Land Rover likes to call it, will be designed to help the firm transition from direct sales to an agency model by 2024 - meaning customers will deal with Jaguar Land Rover directly, instead of through dealerships."

Interesting to learn what this means for their existing dealerships that invested millions in keeping up with LR branding and LR experience look & feel. RR's that are part of my car timeline since I bought my first RR Classic in 1999:

On the waiting list for the RR EV MY2025

RR D250 Autobiography MY2023
RR P510e Autobiography MY2023
RR P530 LWB First Edition MY2023
RR EVOGUE Cabrio MY2017

RR P400e Autobiography MY2020

RR TDV6 Autobiography MY2016
RR TDV6 VOGUE MY2013
RR TDV8 VOGUE MY2009 & MY2006
RR TD6 VOGUE MY2004

RRC 3.9i VOGUE MY1994 & MY1992

Crikey! Ron B. VK2OTC
2003 L322 V8 Auto
2007 Yamaha XJR1300
Previous: 1983, 1986 RRC; 1995, 1996 P38A; 1995 Disco1; 1984 V8 County 110; Series IIA

£250K to be stuck in ever increasing traffic jams is an awful lot of money!!  All LR cars from 1984
2021.5 Vogue SE D300 Carpathian Grey
2018 Vogue SE British Racing Green GONE

Another special edition with all the kit for a few special queue jumpers while many of us wait 18 months (and counting) to get a car at an unknown price and specification. Nice one JLR.

The transfer to agency is not good news for us customers either. Dealers have no ability to offer discounts/incentives unless permitted by JLR. This is essentially the Tesla model.

Shucks, all 16 spoken for, I was going to place an order.... Oh well...  Pete
__________________________________________________
2014 L405 Autobiography SDV8 4.4 Loire Blue Ebony interior
2011 L322 Vogue SE 4.4 TDV8 Baltic Blue. Parchment over Navy Interior. Sold
2012 L322 Autobiography 5.0 Supercharged Ipanema Sand, Jet Interior. Sold
2002 L322 Vogue 4.4 V8 Epson Green, Ivory over Aspen Interior (Fatty Offroader) Sold
-Click for Project Fatty off roader-

More money than sense comes to mind.

But they had the sense to make the money?

All the car companies are heading towards the direct sale business model.

Mate of mine , a long standing RR customer , waiting for an SV , is beginning to question the price difference…. Doesn’t see the real value. Filters are in fact so good that in certain circumstances, when the ambient air is already polluted, a diesel car will tend to extract more particles from the air than it emits. Emissions Analytics worked with........etc etc

He who dies with the most toys wins...