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Erik , that Forbes article is a grim read, but I question the reporters route to his conclusion. I’m not sure his idea of production numbers is the same as JLR’S. Nonetheless down on the previous poor year.
Jaguar’s lack of success is such a shame as they have & have had some lovely cars, that’s the heart speaking , as I did love my XJ 6 LWB
The RR side must be in trouble with back orders and missing parts creating havoc with cash flow. A car built but waiting for a widget is not money in the bank. Another post on here from the USA , suggested supplier payments may be an issue for non delivery.
Anyways all beyond the pay grade of mere mortals.
JLR link ]
https://media.jlrms.com/2022-08-17/pdf/fc7...ZxWEx6R2Bj
RETAIL SALES BY BRAND AND MODEL FAMILY
Our retail sales declined by 14.4 per cent year-on-year in FY2021/22. Jaguar retailed 77,381 vehicles (20.6 per cent of total retails, down 20.8 per cent) and Land Rover retailed 299,000 vehicles (79.4 per cent of total retails, down 12.6 per cent) compared to FY2020/21.
The semiconductor supply shortage impacted sales of every model apart from the New Defender and New Range Rover introduced in October 2021.
Against a backdrop of semiconductor supply issues, we prioritised higher margin products. Our Range Rover family continued to constitute the majority of our retail sales mix with 174,940 vehicles (46.5 per cent mix), followed by the Jaguar family with 77,381 vehicles (20.6 per cent mix); the Discovery family 62,343 vehicles (16.6 per cent mix); and the award-winning Defender, which reached 61,717 retails (16.3 per cent mix ) Filters are in fact so good that in certain circumstances, when the ambient air is already polluted, a diesel car will tend to extract more particles from the air than it emits. Emissions Analytics worked with........etc etc
He who dies with the most toys wins...
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10th Jan 2023 3:08pm
