GAP insurance must be circa 60% plus profit given the difference between dealer prices and what you can pay by going direct. The add ones are often very high commission to the salesman for this very reason. Bought a nearly new BMW and had to sign that the salesman had offered the add ins but that I had declined them! 2012 tdv8 Westminster arrived Jan 19 gone Dec 23

200 TDi discovery bobtail gone
RR classic v8 bobtail gone
300 tdi Discovery 3 dr gone

Cam-Tech-Craig wrote:

Sorry, but I can't see that making any sense... Bristol JLR has just opened up in Cribbs Causway and it must have cost several million to build! Maybe even tens of millions?

That doesn't come from just workshop profits! The time involved in prepping a new car, PDI, handover, after-sales... It all has to be profitable otherwise what's the point?

Bit off thread, when I last looked, couldn't find GAP insurance as a stand alone product that exceeds £75k back to invoice.

Never spent anything like that so haven’t had an issue! I’ve generally gone with GAP insurance promoted on Honest John website. 2012 tdv8 Westminster arrived Jan 19 gone Dec 23

200 TDi discovery bobtail gone
RR classic v8 bobtail gone
300 tdi Discovery 3 dr gone

From my time in the dealership (10 years ago) it was generally around a 15% markup, so there was room to haggle

However, if the dealership met its sales targets from LR, there were large bonuses received for the sales dept. Hence why most dealerships will have a selection of ore registered cars

stan wrote:

my wife has just bought a car and the dealer tried to sell her gap insurance, wheel protection insurance, paint protection ,interior protection and a service plan...
me thinks theres a fair old kickback to the dealer on those..