İ changed 2010 car cabin filter.
The came out was a plastic cased proper one.
Where the Bosch is only paper.
No brand on old one.

Click image to enlarge

Cabin filters are sold in different grades, your old one looks like the higher specification activated carbon filter and the replacement is just the standard one. Either will fit.

The new one is active carbon too.
But old one is sitting tighter and much better.
And there is no brand on it. 2010 3.6tdv8 180k km.
sold 06 td6 160k
Sold 03 td6 260k

I have used: Bosch, Knecht, Mahle, Denso branded cabin filters and they all are paper rounded.
Guessing your old is LR oem.