I was just sent through the below from Drive The Deal.

Land Rover Discovery Sport P300e R-Dynamic S 5dr Auto £42,141 Save 10.5%
Land Rover Defender 3.0 D200 110 5dr Auto (new model) £43,295 Save 4.5%
Land Rover Discovery 3.0 D300 R-Dynamic HSE 5dr Auto * £59,581 Save 11.5%
Range Rover Evoque P200 R-Dynamic S 5dr Auto £37,959 Save 9%
Range Rover Evoque P300e SE 5dr Auto £43,480 Save 9.5%
Range Rover Velar 2.0 P400e HSE 5dr Auto * £57,905 Save 16%
Range Rover Sport D300 HSE 5dr Auto * £58,850 Save 13%
Range Rover Sport P400e HSE 5dr Auto * £63,270 Save 13.5%
Range Rover D300 Westminster 4dr Auto * £75,995 Save 13%
Range Rover P400e Vogue 4dr Auto * £77,695 Save 13.5%

Jim

They need sales. Gone to a good home: 2011 4.4 TDV8 Vogue SE Buckingham Blue with Ivory and clear glass = "Rory"
2025MY Defender D350 90 in Silicon Silver on coils
1974 Series 3 Lightweight = "Millie"
Many, many other Landies over the years
My preferred specialist: www.glenrands.co.uk
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Not exactly a cheap list that

When you think how much LR prices have gone up in recent years they was always going to be a period of adjustment, I would imagine the current economic climate has accelerated that.

They still look expensive to me with the discount

Indeed, I do think the prices are becoming stupid. In 2011, a fully loaded L322 Autobiography was c.£90k.

That's inflation.....

£90k in 2011 translates to about £110k in 2019 and the list price of an P525 Autobiography is....£110k. But you'd get a minimum of 12-13% off, so it would actually cost about £95k. I don't think there used to be such large discounts on Range Rovers, so it's actually cheaper than it used to be and that's before you take into account the extra safety tech you get now. MY23 Panamera E-Hybrid
MY19 SDV8 Autobiography - Sold

It’s not so much the price of the FF that’s surprising, they’ve always been silly money

I bought a Pre reg Disco 3 HSE in 2005 with very little discount for £34k, no real comparison in that list with the exception of the D5 which without discount would be north of £65k Admittedly more high tech, but they essentially do the same thing.

As for the Disco sport and Evoque, I sold a flat in North West London for less in 1995

I found it interesting that the Defender is already being discounted...

Jim

What surprises me is what happened to the cost of generic cars over the last 9 years, since I first had a nice Freelander 2 new.

Due to some hideous employer company tax changes and general inflationary pressures, the standard issue company car is now a Focus 1.0 petrol Zetec (for “Zetec”, read “Popular Plus”). I was shocked to find that the buying price of the 1.0 litre Ford is now about the same cost as the FL2 2.2 XS was in 2011 🙀 So LR only seem to be charging the going rate.