One really simple thing, I had a line appearing on the side of the driver seat base where it gets rubbed on the plastic trim which houses the seat adjusters. I bought a bottle of black dye from Scratch Doctor and applied a couple of coats with a small artists brush. Good as new. Scratch Doctor sells via eBay but it was cheaper going direct to their website. I will copy this to the Ebay finds page too. They sell other leather care products but I just purchased their dye product and am very impressed.
They do loads of colours too for those who need red, navy, grey, tan or cream.

Try Furniture Clinic as well, they have colour matched colours to the JLR range...

https://www.furnitureclinic.co.uk/colour-c...lour-chart Pete

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2014 L405 Autobiography SDV8 4.4 Loire Blue Ebony interior
2011 L322 Vogue SE 4.4 TDV8 Baltic Blue. Parchment over Navy Interior. Sold
2012 L322 Autobiography 5.0 Supercharged Ipanema Sand, Jet Interior. Sold
2002 L322 Vogue 4.4 V8 Epson Green, Ivory over Aspen Interior (Fatty Offroader) Sold
-Click for Project Fatty off roader-