They are that but you have to consider the volume of cars made vs others, and that if you were an accountant you’d see that most of the profit is made from optional extras so they naturally get drawn towards it,
Also given limitations in build capacity they have to do two things:
1. Maximise profit per vehicle
2. Balance manufacturing of smaller fuel efficient vehicles to offset carbon emissions per vehicle from total manufactured
If you take Ford they make no money on ka and fiesta, they only make them to pull overall emissions down on the whole range. What will be interesting is when everything goes electric and hydrogen the manufacturer will no longer be required to produce smaller less profitable vehicles, the question is will they still do so? Or shut down the manufacturing lines?
|