Many years ago, a friend gave me a copy of Motor Magazine dated June 20 1970.
It has a picture on the front cover of a red 3 door driving along a river. Inside an extensive review of "The New Range Rover, Four Wheel Drive 3500cc V8", with a quoted price of £1998 (including purchase tax).
I remember following one in my car when I was an apprentice and thinking "Thats some car, I want one, and ended up years later buying a 4 door classic in Lincoln Green.

Click image to enlarge

Iconic
Had to have one.....had it 12 years now

I had a blue 3 door back in 1975, the shiny seats were fun when cornering

Dr Rob,
Very very nice , it does look well loved.
Is it on coils or air suspension?. The rear chassis on mine had rot in the rear cross member so I cut it out and welded a new one in place plus 2 sets of outer sills. In fact "Gilbert" taught me how to Mig weld correctly.

Brian1951
Lol, mine had the sand coloured velour covering with worn shiny patches, rear seat was a bench type without seatbelts much to mums annoyance.

Last of the hard dash so coils (2” lift) with factory fit 200tdi engine. No air con or electric seats. Basic spec.
Lots of rot cut out. Steel floor replaced with early aluminium one. Inner wings and sills all replaced etc
30+ mpg  Gone to a good home: 2011 4.4 TDV8 Vogue SE Buckingham Blue with Ivory and clear glass = "Rory"
2025MY Defender D350 90 in Silicon Silver on coils
1974 Series 3 Lightweight = "Millie"
Many, many other Landies over the years
My preferred specialist: www.glenrands.co.uk
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To put things into perspective though in 1970 the average cost of a house in the UK was around the £4250 mark....

Jim

^ How interesting....
.....as of May 2019 the average house price in the UK is £229,431 so a new FFRR is proportionately about the same price as it was originally, just under half of a new house......  2021 D350 Fifty Edition - Carpathian Grey
2017 4.4 SDV8 Autobiography (2021-2024) - Santorini Black
2012 4.4 TDV8 Westminster (2016-2021) - Santorini Black

So they were just as overpriced back then.....

Jim

 2021 D350 Fifty Edition - Carpathian Grey
2017 4.4 SDV8 Autobiography (2021-2024) - Santorini Black
2012 4.4 TDV8 Westminster (2016-2021) - Santorini Black