The Range Rover Design Story | |
There is not a lot to be said that hasn't been already about the style of the Range Rover. Quite simply, this 1970 car was just about perfect in every detail:
IT IS an overused expression these days – “market niche”… but back in 1970, and through a desire to compete in the USA, the Rover Company came up with a car that created a new market niche in the UK and Europe. In fact, this statement actually diminishes the Range Rover’s significance in the automotive history, because it was so much more than this… it truly was a completely new concept, one which thousands of people took to their hearts and adopted as their own favoured mode of transport. In time, it also became an icon, a legend within its own lifetime – one which was recognised the world over.
But how did it come about? ........
http://www.aronline.co.uk/blogs/cars/range...t-history/
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